Its sales have grown rapidly due to many new innovative
This is a huge challenge for Honda. III. Honda's Marketing Strategy follows the 4P model The 4P Marketing Mix model is a model used by many brands and Honda is no exception. Using the 4P Marketing model will help businesses shape their strategic overview, so let's learn with Ori about what the Marketing Mix model is . 1. Product honda-marketing-strategy Honda produces product lines with high safety standards The company's main goal is to enrich people's lives. The company is known as a leading motorcycle manufacturer globally that has brought a number of attractive car and bike models to the market. In recent years,products on the market with new techniques along with a constant emphasis on product quality. Honda product quality is very durable, high safety, especially suitable for traffic conditions in our country.According to statistics, Honda has more than 2.5 million products Australia WhatsApp Number List that are loved and used by Vietnamese customers. 2. Price (Price) 2.1. Reasonable pricing strategy Honda's marketing strategy regarding price always keeps in mind that the main target segment is the middle income group. Therefore, their pricing strategy also follows that. They offer a wide range of products with an affordable pricing strategy. They have also built large manufacturing centers in developing countries and exported bicycles to developed countries, where production costs are higher. It also offers higher priced sports and luxury bikes. Also, one of the penetration pricing strategies initiated by honda is that they set prices artificially low to gain market share and once they achieve that, they increase prices. 2.2. High price strategy honda-marketing-strategy Honda's high-end LEAD car line Honda Company produces many product lines suitable for all audiences, from popular to high-end products.
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Compared to other cars of the same type and features of other brands, Hona's product prices are quite expensive, but this is a very good strategy. 3. Distribution (Place) In Honda's marketing strategy, the main distribution channels are used: 3.1. Distributor Currently, there are many car sales and service stores authorized by Honda nationwide, called HEAD. Honda HEADs always strive to provide their customers with high quality products and dedicated and thoughtful sales service. Honda's distribution network is built across the country so customers can easily buy genuine products. This is a distributor that does not involve any middlemen but works directly with Honda. 3.2. Mobile service system Honda provides mobile services with "mobile service vehicles" to areas and localities that do not have the company's distribution system. 4. Mixed promotion (Promotion) 4.1. Create a fever and turn into a wave of public opinion When China introduced motorbikes with designs similar to Japanese products into the Vietnamese market and dominated the market, Honda Vietnam 's position in the market was clearly reduced.
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