. What products are best to sell through an online store
On your resource, you can offer the client: related products, a discount when purchasing over a certain amount or quantity. Customer support You directly resolve all client questions and problems. This cannot be done on the marketplace until a negative review is published. This influences brand loyalty and increases the likelihood of repeat purchase. Analytics You can use all available analytics tools and get maximum information about your customers in order to effectively interact with them: offer relevant offers; catch up on other sites using advertising; create a detailed client profile, etc. The main disadvantages of an online store High price Development, promotion budgets, as well as further maintenance and development of the project are mandatory costs. Logistics Processing orders, storing, delivering and returning goods is your responsibility.This makes it more difficult to enter the market in other Email List regions. In addition, not all buyers will agree with long delivery or its high price. This also needs to be taken into account. The advantage is that you control these processes - if they are established, then the risk of receiving negativity from the client is reduced. Attracting paid traffic Whatever one may say, to attract clients you will have to invest in promotion, test hypotheses and scale the results. But the possibilities for interacting with users are wider; you yourself can build a client’s path on the site, catch up with him with retargeting and warm him up to making a purchase, as well as build long-term relationships with him. Promoting on marketplaces without a budget is now much more difficult. If you think that it is enough to upload products and optimize cards to get to the top, then this is far from true.
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Technical problems The solution to all technical problems falls on you. On the one hand, it is good if you have a permanent and trusted contractor, since you can quickly eliminate any errors or prevent them from occurring at all. On the other hand, these are additional costs, as well as the risk that the contractor may leave the project or perform his tasks poorly. In this case, quickly solving the problem will be more difficult and definitely more expensive? Highly specialized products, since the manager must have a good understanding of the equipment and the product is selected for specific operating purposes, etc. Designer products for which individuality is important. When entering the marketplace, the value of the brand and its attractiveness are lost. Products for B2B. Products that require specialist advice when purchasing.
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