Search Engine Optimisation
Website, including User Interface and User Experience.
Your company website is the core of your overall Digital Marketing or Online Presence. A well-optimised website can be your best “salesperson” working tirelessly for you 24 hours a day, 365 days a year. Attracting website visitors, converting these visitors into leads and ultimately into paying clients.
The three aspects of SEO are Technical, On-Page and Off-Page, but essentially anything that affects your australia mobile phone number website’s organic rankings in Google SERPs could be considered an SEO factor. Ideally, you want to have your website ranking as high as possible in Google SERPs for as many Keywords-Searches as possible as the top 3 ranking positions get approximately 70% of all the search traffic.
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Social Media.
Social Media has literally exploded over the last decade with billions of people all over the world now being active on one or more Social Media platforms. Social Media Marketing can be a bit of a minefield for marketers considering the variety of platforms now available, the ever-changing and evolving demographics on the numerous platforms and the varying effectiveness of platforms for different business types. Bear in mind that Social Media is not suited to Hard Selling, but is better for engaging with your customers or followers, think of it as more of an online conversation you have with your clients. Social Media is great for Brand Awareness and building trust.
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