Content must be easy to access
Then it's visible how important the widest part of the funnel is, right? What is the importance of the top of the sales funnel? We have already said that the top is the place where people are attracted, that is, the starting point of any business . Then, we can highlight some aspects regarding the top of the sales funnel: First contact with your brand As we're tired of saying, the top of the funnel is where people first come into contact with your company. For this reason, it is good that you remember this old dictum: " the first impression is the one that stays with us."Many times (if not every time) an excellent initial contact Phone Number List awakens the person's curiosity to learn more about the company and the solution it brings, attracting new perspectives for the consumer. Make discoveries When you awaken people's curiosity, you get them to think about problems that were previously ignored and start looking for solutions for them. From the moment consumers begin to perceive that there is a problem, they will have more interest in educating themselves to solve it. Educate users regarding a new topic Once people encounter some type of problem, it automatically awakens their interest to know more about the topic.
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Initially, they do not have any type of contact or material to read. The top of the funnel is the gateway that will determine if what they are looking for is going to solve their problems. Therefore, it is essential to have appropriate content and value that educates your audience and offers solutions to their demands. How to generate content for the top of the funnel? To have great content at the top of the funnel, you should follow the following tips: Content must be easy to access The content at the top of the funnel has to make your brand's buyer persona discover that they have a problem that needs to be solved .
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