More recently
In addition to the evolution of platforms, the habit of searching for products and purchasing on social networks is also expected to become popular among consumers . Research suggests that Generation Z will be the leading generation in digital consumption by 2031 with US$33 billion by that year. Another platform that has been standing out in social commerce is TikTok. The social network that popularized short videos already had several influencers indicating products in their content, while followers begged for the purchase link in the comments. In 2021, the platform announced a partnership with Shopify , which now allows creators to create a shopping tab on their profile.The feature is still new and is being tested in the United States, Canada, and the Gansu Mobile Number List United Kingdom, but it promises to expand soon. Either way, TikTok's moves toward social commerce are evident. Not by chance, the platform announced TikTok Kitchens , which will bring the social network's most successful recipes to restaurants across the United States. It is just a sample of what this social network can promote in the world of consumption. 7. New types of influencers If you are still trying to understand how digital influencers have so much power.
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It is time to catch up soon to understand how they can be an answer and, of course, a Digital Marketing trend to take into account. Influencer Marketing is nothing new. Influencers have been promoting products and associating their image with brands for years. More recently, many companies have deepened this relationship by turning influencers into ambassadors , who become the face of the brand in long-term partnerships. In 2021, we have also seen new types of influencers emerge. Athletes have become influencers , especially with names like Kimberly Loaiza, Gabriel Montiel Gutierrez.
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