What are AdTechs
Therefore, it is important to know the implications of that concept. Ivan de Souza Aug ,| 7 min read What is an adtech and how does it work? With the evolution of Digital Marketing , new tools emerge every day to make life easier for professionals in the sector. These technologies aim to automate common processes, help manage communication and provide a broad view of results for monitoring. With this, companies have many possibilities in the online world and are able to achieve their main objectives , and they do so by attracting the right audience and offering solutions to customer needs.Now, when we talk about marketing technologies, several concepts Croatia Phone Number List naturally arise. Among them, we have: MarTech and AdTech, which describe two specific types of applications , and help managers in their daily tasks, with specialized and intelligent support. Now, do you want to learn more about that topic and finally understand the difference between MarTech and AdTech? Then keep reading, below you will find valuable information for you and your business, since in that article, we will see: What are AdTechs? What are the differences between AdTechs and MarTechs.
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Why invest in an AdTech? What are AdTechs? AdTechs (Advertising + Technology) are technologies intended to analyze and manage advertising in the digital universe. In other words, they are tools that allow connections between entities that sell ad space and those that actually advertise . In this way, they allow companies to obtain income from campaigns and use them for their strategy. In addition, they help create ads in an optimized way, with less wasted time. In this way, these technologies favor the monitoring of results , with closer follow-up by management. Thus, they focus on impressions, clicks, conversion, in addition to automating the choice of payment methods.
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