Google spiders crawl your HTML code to determine, quite accurately
Loading Speed in Chrome: Another key metric for Google is the loading speed in the browser. The purpose is to determine not only the loading of the HTML code but also how quickly users see your page. Use of AMP: Although it is not a positioning factor, at least not yet, there are studies that suggest it IS a requirement to rank in the mobile version of the Google news carousel. Entity Match: Does the content of a page match the “ entity ” the user is searching for? If so, that page may get a boost in rankings for that particular keyword. Google Hummingbird: Thanks to this update, Google now understands beyond the keywords you use, understanding even better the context of the information and the use of alternative words to determine the semantic content of your page.
Duplicate Content: Creating duplicate content, that is, pages with similar or very similar content, can negatively influence your visibility in search engines, even getting you a penalty if you do it too much. Rel=Canonical: When used properly, this tag can undoubtedly help you avoid a Google penalty for duplicate content by specifying to the search engine how to interpret the content of your site. Image Optimization: Google takes intoCanada Mobile Database account the alternative text, title, description, and legend of your images as a positioning factor, so you will do well to optimize each of these characteristics to give it greater relevance with respect to the rest of the images. your content, incorporating important keywords and keywords. Recent Content: With its latest updates, Google gives increasing importance to recently published or constantly updated content, especially when it comes to searches related to the passage of time, the season, or the year.
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Magnitude of Content Updates: Removing entire sections of a post or article, replacing or adding several paragraphs is much more significant than just changing a few words or optimizing some of your images to expand the semantic content of your blog. Update History: This is another important factor for Google, how often do you update your pages, once a month? once a year? never? Keep this in mind if you see the competition getting ahead of you and you haven't touched your blog or article in a while, maybe it's time for an update. Keyword Prominence: There is a correlation between using your most important keyword among the first words of your post or not using it. That's what Ahrefs discovered in his study.H and H tags: Another sign of relevance that Google takes into account when positioning content. Use these tags to add your keyword or other relevant phrases to your post. Outgoing Links: Recent studies in the industry have proven what many SEOs believed for years and took as true, Google DOES take into account the quality of outgoing links, that is, the authority of the site to which your link points.
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