More visible ads With the concentration of sponsored links above natural
Search pages appear less advertising-laden and links to brands gain visibility. In this “premium” universe, the user experience will therefore be improved. Internet users should be more encouraged to click on the links offered to them. A recent study by digital agency iProspect shows that links at the top of the page are clicked 14 times more than ads on the right.Read also: Sud Ouest, Milk Magazine, Twitch, Reddit... Media and social networks: what's new? (February 26 - March 1) Towards an increase in cost per click As supply has become scarcer, places will becomeHong Kong Phone Number more expensive. If Google were to get it right, the account might not be as satisfactory for advertisers. Given the competition between advertisers and the programmatic model associated with sponsored links, cost per click (CPC) rates are likely to increase.
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It therefore remains to be seen how the different indicators will evolve over time. “If the increase in cost per click is offset by an increase in the click and conversion rate, the return on investment can be higher ,” notes Olivier Rémy, vice-president for Southern Europe at Marin Software. Olivier Remy, VP Marin Software Olivier Remy, VP Marin Software In this new environment, many marketers will undoubtedly have to change their practices: pay attention to the location within the 4 links
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