3 Clear Benefits for Your Brand with a Strong Domain

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A solid online presence is a must for any business these days, regardless of its size or industry, and the first step to establishing that presence is finding the right domain name. It’s the first thing people see when they find you online, so your domain name plays a key role in helping them decide whether or not to visit your website.

As a small or new business, it is extremely crucial that you off page seo service choose the right domain name. With competition increasing, your domain name can help you stand out and establish your presence with a unique presence.

The domain name you choose sets the precedent for defining the complete online identity you want to create for your business. It’s an investment in your brand image and a decision that requires a lot of thought and research. What’s more, the benefits of a strong domain name go far beyond simply creating an online presence.




This infographic highlights three of the most surprising benefits of a strong, unique domain name.

1. Establish your identity
Your domain name is the first point of contact for anyone who comes across your business online. It’s a relatively simple, but often missed, opportunity to make a great first impression on a potential customer.

Instead of letting it be just another link that gets lost in the crowd of websites posted on the internet, you can use your domain name to communicate useful information about your brand or the type of business you have to your target audience. C

With a domain name that reflects your brand or industry, you tell people exactly what they can expect when they click your link to access your page.

Several companies are using new industry-specific domain extensions to create unique identities, such as www.emirates.store, which is the domain name for Emirates Airlines' online store.

Similar to .store, there are several other contextual domain extensions that you can use to add relevance to your domain name and help you establish a strong online brand.

Here are some examples to inspire you: www.menteecorpo.space for a wellness center, www.aprendaacozinhar.online for online cooking classes and www.personalhome.tech for a homewares company.

2. It's easy to remember
Purchasing the perfect domain name you've chosen can end up being quite an expensive surprise. Many companies modify their name or brand to acquire a domain name with a traditional domain extension.

By doing this, however, they run the risk of ending up with a longer or irrelevant domain name that has no association with the business, which instead of helping, can even hinder the building of the brand in the online environment.