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So what? How do you please everyone?
Satisfying the Buyer's needs
It is important to consider that, when talking about B2B Buyer Personas, we will almost never be dealing with just one subject.
And at the same time, the Production Manager knows right away that he will have to deal with other colleagues. Who have different needs than his own.
So what’s the best way to get attention for us, without our B2B personas turning to our competitors?
Provide information transparently.
If we set up our marketing activity, describing our products and services in znb directory every detail, with transparency, and without hiding anything, the Production Manager will be able to find all the information he needs. Both for himself and for his colleagues.
And this is also true if the CFO or the purchasing department is carrying out the search.
For example, in addition to the technical data sheets, Luca Rossi can send a price list with progressive discounts based on quantities, special payment conditions, information on the assistance center, etc.
Whatever role our Buyer plays, he will be satisfied with the information obtained.
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