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who have already purchased your products or who have unsubscribed their email from your contact base – which shows that they are really not interested at the moment. Create landing pages Your landing pages must be optimized for conversions, after all, that is their main objective. This means they must be clear, concise and easy to navigate. Furthermore, they need to get straight to the point and also show the form and a call-to-action button , calling for action. Use mental triggers of urgency, novelty, scarcity, social proof, security, commitment and trust, in addition to the CTA, to.
encourage people to convert. For example, you Phone Number List use expressions like “last chance” or a CTA like “buy now”. Remember that not all triggers need to be used on the same content. The key is to find a balance between the two, so that the ad doesn't end up being too appealing – which could turn off the customer. Explore different formats Experiment with different ad formats to see what works best for your audience. You can use them in text format, image format, video ads or dynamic ads. Promote them on more than one channel, to understand in which environment they perform best and attract the most attention. Measure the.
results It's important to measure the results of your remarketing campaigns to see what's working and what needs improvement. Some key performance indicators to keep an eye on are click-through rate, conversion rate, Cost Per Click (CPC) and number of views. By following these steps, it will be much easier to develop a remarketing strategy that is assertive according to the results you hope to obtain. After all, the more sales that are closed, the greater the enterprise's profit will be – something that directly affects the financial health of the business. Create your B2B Digital Marketing plan Digital Marketing.
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