Characteristics and advantages of digital marketing

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Developing products and services provided. From here we understand that the new theory of marketing adopted by digital marketing depends on modern digital technology to meet customer needs, achieve the organization’s goals, develop existing markets and open new markets, and thus achieve a tremendous increase in profits. Note: E-marketing is a synonymous term for digital marketing, and the two terms are used to express the same idea.

The possibility of direct interaction between the customer Telegram Number Data and the business Through digital marketing, customers can express their desires directly to the organization or business, by responding directly to the marketing elements issued by the organization. For example, a customer can express his opinion directly about one of the company’s products by writing a comment on one of its social media pages. Of course, this helps the organization understand customers, their desires, and their problems, and then gives it an opportunity to develop and grow. 2. Good targeting ability Through the accurate data and information that digital marketing provides about customers.




Organizations can create precise targeting that enables them to reach potential customers through whom good sales can be achieved. Through digital marketing, you can target customers according to dozens of criteria, including: the age Gender (male/female) Interests Recent visits to a site. Search words. Educational Qualification. The geographical location where the customer is currently located. Of course, as a social media user, you must have experienced the appearance of some advertisements for hotels and tourist villages on your Facebook account, immediately after you conducted a search about these hotels, or even after you visited one of the hotel reservation sites.