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In a changing market, Russian companies are increasingly focusing on the intensive use of CRM marketing. This is a key tool for increasing the efficiency of interaction with clients. As an analysis conducted by experts shows, at least one CRM channel has demonstrated growth in 19 different industries. And the fastest growing channel is messengers.
Traditional advertising is losing its power
In recent years, there has been a noticeable trend towards a decline in the effectiveness of traditional advertising sources such as search engine and website advertising. This phenomenon is due to several key factors.
Market saturation
Consumers are increasingly using ad blockers and are becoming less receptive to traditional advertising messages. This leads to a decrease in the effectiveness of online advertising, as users simply do not see or ignore these forms of promotion. High competition for consumer attention in these channels also leads to an increase in the cost of advertising campaigns, which makes the return on investment less predictable.
Changes in user behavior
Today, more and more people prefer to receive information and interact with brands through social networks and instant messengers for communication. This is due to the growing popularity of mobile devices and changing preferences regarding the format of receiving information. As a result, advertisers are forced to adapt and shift their attention to these new channels.
Pressure of new technologies
The advent of artificial intelligence and machine learning has changed the on page seo service way advertising is targeted, increasing the importance of personalized approaches and reducing the effectiveness of mass media campaigns. These new technologies require companies to re-evaluate their strategies and invest in new tools and methods for data analysis.
Only 14 of the 21 industries analyzed were able to return traffic levels to 2021 levels. This highlights the need to find alternative methods of engaging with audiences and optimize existing strategies. Many companies find themselves in a situation where the level of traffic to their online platforms remains stable, but does not show the expected growth.
Interestingly, only eight industries managed to achieve sales growth, which indicates difficulties in achieving growth targets against the backdrop of stabilizing traffic. Particularly notable is the case of the sports and fitness segment, where growth was only 2.7%. This minimal increase may indicate market saturation or insufficient adaptation of marketing strategies to new conditions.
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發表於 2024-11-7 16:33:20