The top of your funnel is the first stage at which potential customers engage with your brand. Moving to the middle, you aim to convert those cold leads into email contacts with lead magnets.But what about the potential customer group who are already at the bottom of your lead magnet funnel? Just because they are not yet on your company's email list, doesn't mean you should wait for aim to get in touch or for your sales team to reach out.
Instead, do whatever it takes to get those people inside your buy telemarketing data funnel or to re-engage them with new content, even when are already part of your contacts. Make sure to use video conferences or other types of training techniques to teach your team how to handle such situations. They may just need one more reason to get in touch or to be open to buy.What can you offer people and companies you want to work with that are the bottom of your lead magnet funnel?Here are a few simple tactics you can straight away use:- free consultationfree consultation lead generating offerexample of a lead magnet providing a free consultation in exchange for contact information source: perfect fitting lead-generating magnet for companies offering a service can be a free or paid consultation.
A consultation is something anyone can offer and is an easy approach to ask for relevant information like the email address and phone number of interested prospects.Just make sure you create an enticing offer with a distinct proposition. The term "Consultation" has been a bit overused. Think of using terms like "Strategy session", "Demo session" or "Onboarding call".- free triala free trial or demo version of your company's product or service represents an effective bb lead-generating magnet.
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