How to choose for your business

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But then you continue to pay the search platforms for the life of the campaign.money tap to Google or Bing, you stop getting traffic immediately. SEO vs. SEM Speed How fast you get results and how long those results last are big differentiators between SEO vs. PPC. SEO is a long-term play It can take months for you to see significant amounts of traffic from organic search results. And potentially longer to nab the very top spots on search engine results pages. Authority Tracker’s team conducted a study to prove this.
  
They found that on average, informational posts that rank number one on Google are several years wedding photo editing service  old. SEO vs. SEM - Graph showing age of posts and their google ranking But remember, that also means a great post that ranks well can hold its position for a long time, too. You could get traffic from something long after you forgot you even created it. SEM is immediate In contrast, PPC ads are more like a lamp. You get results almost immediately after flipping the switch. It works both ways, though. Once you flip that switch off and stop paying for clicks, you won’t get any more traffic from that ad. SEO vs. SEM.



We’ve seen the benefits, negatives, and differences of both sides of SEM—organic SEO and PPC. As a business, which strategy should you invest in? Advertising budget Paying to advertise on search engines can be expensive. The average cost for a single click from a PPC ad can be over $ depending on which industry you’re in. SEO vs. SEM -graph of PPC costs by industry If you work in a competitive industry and don’t have a large advertising budget, you might consider focusing on organic search for a while. Especially optimizing your Google Business Profile and getting listed on other business directories.