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The host country.as international marketing provides an appropriate level of income. There are some products and goods that are not allowed to be produced in some countries as a result of restrictions governing some geographical areas, while these goods are available in abundance in other countries, and then customers can buy products that are not available in their countries. Lower prices and high quality. Enhancing cultural and social exchange . With international marketing, the exchange of cultural heritage becomes easier, and the matter does not stop at and products, but rather achieves a kind of exchange and integration of cultures, values and customs.
Disadvantages of international marketing The advantages of international marketing are many, but its negative aspects cannot be overlooked, which are: The intensity of competition . Competition in international marketing is more fierce than local competition. The challenges and risks are great for companies, and the possibility of overcoming brands is not easy, so companies entering the global market must take into account the degree of competition. Cultural variation : One of the challenges facing international marketing is the cultural variation between countries.
Each country has standards, lifestyles, traditions, cultures and languages that differ from others, and therefore the industry must meet the aspirations of customers and be appropriate to the culture that expresses the consumer. Governmental restriction , as governments in some countries impose restrictions consisting of regulations and rules that cannot be departed from, and these restrictions may affect sales and profits, and there are also restrictions on some products, which affects business work. Unexpected events : International marketing may be affected if war breaks out between countries.
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發表於 2024-2-17 19:06:59