Google is testing some new search results

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Google seems to be testing new search results for a limited number of browsers (or users). There are some easy-to-understand changes, such as the design of the ad space being changed, the font being made larger to improve visibility, and the blue underline under the title disappearing, but there are also important changes as an SEO factor. Changed the text to be omitted when the title is 25 characters or more. Changed to separate sentences by symbols Notes when this test change is implemented Changed the text to be omitted when the title is 25 characters or more. This may be one of the effects of changing to a larger font, but until now, if the text used for the title exceeded 32 characters, search results would be searched using 32 characters (or the number of characters that could be separated by 32 characters or less). The text was cut off with displayed.


However, in the new search results that are currently being tested, around 25 characters Canada Phone Number Data have been changed to. Search results before change Search results after changes In the top capture, "Yahoo! Real Estate", which is displayed in the first place in the natural search, has a title of 32 characters or less, but in the new search result, which is undergoing some test changes, it shows "... ” is displayed, and the sentences are separated. Changed to separate sentences by symbols Another important change to the title is that symbols are used as guides for where to separate sentences. Search results before change Search results after changes As you can see by comparing  Notes when this test change is implemented Although this search result is currently being tested, it appears that it is being tested with a relatively large number of users, so there is a considerable possibility that it will be implemented in the current search results.




In that case, you must pay attention to the following. Keep the number of characters used in the title to 25 or less If it exceeds 25 characters, pay attention to the position of the symbol. In the previous example, we talked about how the title will be omitted if it exceeds 25 characters, and how the text will be divided and omitted based on the symbol. What you need to be careful about is the case where these two rules are applied at the same time. Search results before change Search results after changes The title used for the "Nomura Real Estate Urban Net" site displayed in <Search result capture 3 before change> above is within 32 characters and is displayed without any problems in the search results before change. . After changing it, "For real estate/housing information..." is displayed.