Analysis of UTM parameters

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Therefore, they can be interesting in different attribution models in Marketing. If you don't know the path your audience takes to reach you, how do you expect to reach them? Why are UTMs parameters so important? ADVERTISEMENT In any marketing strategy, results are much more valuable when they are measured and understood . If you can't understand which ads or links drive the most clicks to your site, as well as conversions and sales , there's no way to know the right way to invest. For example, if you create three different ads and find that they are driving clicks to your website, that's great! But the work is not done yet. In the end, you need to know which of these ads brings you the most clicks and conversions.


With a UTM parameter, it is possible to identify which one Phone Number List performs best. So instead of continuing to invest in all three ads, you can invest more money in the one that is getting the best results. The math is simple: why continue paying for ads that don't deliver results? Analysis of UTM parameters allows you to understand the value of a campaign and reallocate your investments. What can you track through UTM parameters? Some of the channels to track are: Social networks UTM parameters allow you to see what content is most effective on each social platform of your business.





They provide the possibility of understanding which social network your company uses to reach more people and involve your target audience. E-mail ADVERTISEMENT In the links you insert in emails, you can attach a UTM parameter. If you notice, when you open a link to a newsletter , it is much larger than the original. That happens because of the UTM parameter connection. That way, you can check how the click performance is going on the emails you send. For example, do people click more at the top or bottom of sent messages? Knowing this makes it easier to write emails that have better results .