There are various criteria according

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Types of influencers There are various criteria according to which companies decide who are the right influencers to implement the campaign to promote their products or services. Nano-influencers Content creators with less than 10,000 followers are included in this category; their partnerships are with lesser-known brands, and the audience they address is a specific one. Nano-influencers are suitable for brands with affordable products or services. Micro-influencers With a number of followers between 10,000 – 100,000 , they are considered experts in their niche.

The relationship they manage to develop with their followers is a close one, where those in the community resonate with the content creators' activity, and the level of trust in influencers is at a high level. Macro influencers The number of followers of macro-influencers is Hong Kong Phone Number Data between 500,000 – 1,000,000 . Not only are they considered experts in their field, but their professional training supports the level of expertise they have acquired. This category includes journalists, financial advisors, successful entrepreneurs, investors, models, photographers, etc. Macro-influencers are selective; they do not agree to enter into partnerships with brands that they do not believe in or that they consider irrelevant to their community.



Mega-influencers The community of this category of influencers exceeds 1,000,000 followers. The impact they have on the market is remarkable, being able to set new trends. Partnering with mega-influencers means international exposure, but the sums of money for which they accept to promote a company's products or services are accessible only to businesses stable in the market, with financial potential. Types of influencer marketing collaborations The goal of influencer marketing strategies is to achieve the same goal: increasing brand awareness. There are various types of collaborations that can be approached: Collaboration for events Whether it's a product launch, a business conference or the opening of a new location, partnering with a social media influencer will pique their followers' curiosity about the event.