the arrival of several web giants

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In February 2020, more than 32 million unique visitors connected to Amazon according to the Journal du Net, making Amazon the 8th most visited site by French people. A must-have in your strategy! Since 2010, we have seen a boom in the creation of marketplaces with who want to maximize their profits using e-commerce . Thousands of marketplaces have therefore emerged: Generalists: Cdiscount, Fnac, Facebook Marketplace, PriceMinister, Rue du Commerce Influential specialists : ManoMano (DIY), Black Market (Reconditioning), Zalando (Fashion), Conforama (Furniture)… Niche specialists : ultra specialized in a sector with a lower volume of visitors, but not negligible for your business.

Diversifying your presence on marketplaces adapted to your business has Korea Phone Number Data several benefits and should allow you to: To compensate for this drop in activity on Amazon in the short term To protect yourself from an addiction Find growth drivers for your business To know your profitability thanks to the fixed commissions of the marketsplaces. By diversifying your presence on marketplaces, the weight that they will represent in your turnover can grow significantly, or even become greater than the weight that Amazon represented in your strategy! Capitalize on your website The ease of access and the rise of marketplaces may have relegated your website to the background in recent times.



Don't panic, it happens, but we also advise you to work on your website for the following reasons: A dependence on Amazon does not allow you to cope with external elements (like currently Covid-19) The customers do not belong to you , so you cannot solicit them later via new web marketing levers (remarketing, email, etc.). You pay several times for the acquisition of a new customer , since each commission is fixed. And when we know that retaining a customer costs 10 times less than looking for a new one, we understand the importance of using your site to be able to launch loyalty strategies! The risk is therefore to find yourself overnight without sales and higher profitability .