People seem to love and hate social

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B-side product managers aim to improve the work efficiency of the supply side, so B-side needs are mainly oriented to business issues. This is a more important point for B-end products. B-end products serve a main body... View details> Alipay wants to develop "interest communities", which is more or less in line with the needs of the times. This era seems to be an era where everyone needs to socialize. From "online friends" to a "momo" appearing in every comment area, to online chatting, Douban Group is unique with its highly sticky community culture.


Xiaohongshu It has created a "hook-up culture" and relied Afghanistan WhatsApp Number on socializing with strangers to gain a foothold. Even Douyin has a social meme of "Don't contact us when the spark is broken." Alipay seems to be riding the wave. However, judging from the current response to internal testing, Alipay seems to be swimming against the current. When many platforms launch social functions, people can’t stop browsing content platforms.  networking. In Alipay, the voice of "antipathy" once grew. Image source: Xiaohongshu Zinc Scale





noticed that shortly after the internal beta was opened, dissatisfaction discussions about Alipay’s “interest community” appeared on social platforms such as Xiaohongshu. Among them, some netizens posted a note titled “Alipay Interest Community, can’t be deleted?”but Alipay wants to return to the track. It has to be said that times have changed. Short videos, quietly “invading” Alipay Although many people refer to Alipay's internal testing of interest communities as a return to social networking, in the "Financial Associated Press" report, many industry insiders believe that Alipay's return to social networking is a bit exaggerated.