Pay attention to the competition

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Essentials take Priority There have been many reasons for consumers to curb spending in recent years, including the pandemic, concerns about recessions, and changes in quality of life. Consumers surveyed in the summer and winter indicate that basic necessities such as groceries needed to make meals come first, followed by rent, mortgages, and housing bills. Essential personal care products came in third, with healthcare and medication last in line. While entertainment, shopping, and other non-essential items and services are not completely off the list, people are investing more in digital or online entertainment rather than going out.

However, 9% of those surveyed still go out to bars and restaurants, and 16% invest in clothing and apparel. It is time for marketers to make meaningful connections with customers to enhance their customer retention processes. This means paying attention to what Algeria WhatsApp Number consumers are purchasing and how they purchase. Recessions create bargain hunters, so it is crucial to capitalize on these consumers. Instead of pushing them to off-brands, create opportunities where the brands they love are comparable in pricing. This reinforces brand loyalty while catering to their needs. How quickly will things get back to normal.



Who really knows? This is a great opportunity for marketers to reevaluate their strategies and focus on the tried-and-true products consumers know and love. Ramp up content marketing, have tiered options, and stay the course. Set realistic goals, invest in what’s working well,, help consumers save money, and focus on new streams of profitability. Share Vanessa DiasRock author vector Author Vanessa Dias Content Specialist Subscribe to our blog Sign up to receive Rock Content blog posts Your email address* Related Posts Google Core Update March 2024 March 2024 Google Core Update.