Email Marketing strategy

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How to optimize results through good practices In addition to integrating Email Marketing into your content strategy, there are other practices that can help maximize the results of this association. Below you will find some of them: Welcome email Any company that wants to be successful with the Email Marketing strategy must have a welcome message for new contacts on the list. This is the one that will make the "first impression" of your relationship. The welcome email should introduce the company spokesperson (or brand personality) who will send you future messages and increase the chances of identification (as well as the chances of having a higher open rate).


Additionally, the welcome email should also align expectations between you HT Lists and the recipient. Base segmentation Although you work with a focus on yourself, that does not mean that your contacts do not have different profiles. Use it to your advantage. Segment the list based on geographic location, gender, blog posts they've already visited, etc. This will help you prepare more specific messages and, consequently, more effective. Personalization One of the biggest benefits of Email Marketing is the ability to personalize messages at a much higher level than other channels. Instead of saying "Hello, reader!" you can say "Hello, Maria!". Instead of "At your agency", put "Bam Agency" and so on.





Thanks to customization tokens and automation tools, the sky is the limit! Simply put the information your company needs and use the email content harmoniously. Your chances of gaining audience engagement will grow considerably. Scannability According to data from Litmus Email Analytics , people spend an average of  seconds "reading" an email. That is, you have little time to prove your value. When writing your email, value scannability : use bullets, bold words, short paragraphs and everything that is necessary to facilitate the absorption of your content.